00APPROACH

How the studio works.

Principles

Principle 01
Small by design
Two or three engineers per engagement. The same people you scope with are the ones who write the code.
Principle 02
Plain English
We write proposals, READMEs, and PRs in language a non-engineer can read out loud. Jargon is a smell.
Principle 03
Boring infrastructure
Vercel, Postgres, S3. Off-the-shelf, well-understood, easy to hire for. Exciting code paths inside boring boxes.
Principle 04
Documents over decks
Memos and architecture diagrams beat slides in every meeting that matters.

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